The time, money and effort you put into creation of a brand name to perfectly represent your organization and convey your message to customers could end up going to waste if the name is already in use. Trademark violations can be costly, but conducts trademark research to reduce the risk of trademark conflicts.

Trademarks are more than just a company’s name. Included among the things protected under trademark laws are the following:

  • Symbols
  • Names
  • Logos
  • Devices

Anything identifiable with a particular company or with the products and services of competitors can be lead to trademark violations and conflicts. Trademark protection grants ownership rights and the exclusive right to use the mark to a person or organization. Infringing on an existing brand can lead to lawsuits and the payment of compensation for a trademark violation.

In today’s world, companies are very protective of their brand name, logo, tagline and other names or symbols setting them apart from their competitors. When establishing your brand, you want to know it is original and distinguishable from your competition. Being unique and different also means you can protect your brand or other symbol through trademark protection.

The importance of trademark research

The branding process includes several steps, including launching the new brand into the marketplace. Among the expenses associated with launching a brand are the following:

  • Marketing
  • Advertising
  • Brochures and signage
  • Website development
  • Product labeling

These are expenses your company cannot recoup if your brand or anything associated with it violates an existing trademark. understands how important it is to conduct trademark research before settling on a brand. Before we deliver a list of brand names to you for consideration, each one is carefully researched to identify possible conflicts.

We go beyond the usual search options

The mistake made by people or organizations doing their own trademark research is focusing on trademarks registered with the U.S. Patent and Trademark Office. Such a limited search will not disclose unregistered names and symbols conflicting with yours. This could make it difficult for you to claim ownership of your brand by registering it. We use alternative search methods to discover internet usage of anything that is the same or similar to the brand name or other symbol you want to use even if the conflicting use is not a registered trademark.

International trademark research and other services to meet your needs understands how important it is for brands to be able to compete on a global scale. We offer international trademark research in those areas of the world in which your company intends to compete. International trademark research is only one of the many services we tailor to the needs of our customers. Contact us today for more information about trademark research.

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